What books have been most influential in my development as a persuasive writer? I could produce a list of twenty books but I’m going to start with five to keep things simple. There’s two books on copywriting but I also include books on how people think and writing. There’s a few I’d like to include that will run you over $100. I left those out. I capped the price at $25. If you could only start with one I would suggest Great Leads.
Tested Advertising Methods 4th Edition by John Caples
The basics of copywriting. This book is no longer in print. The 5th edition is currently in circulation. Don’t buy the 5th edition. It’s tainted with a lot of add on junk that ruins the essence of the original. You can buy the 4th edition used for about $20
Tools Of Critical Thinking by David Levy
This is really a book on thinking skills but it serves as a great primer to learning at how people think, the most important skill you can develop. Technically, this book is $42 but you can get a used copy for around $25.
Thinking Fast And Slow by Daniel Kahneman
Yes, it’s a pop psychology book but it also serves as a great primer into understanding human behavior. You can find this for about $10
Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde
I’ve read this book countless times. If you asked me which book would give you the most bang for your book if you’re just starting out this would be it. I still reference it every few months. Best of all, you can get the Kindle version for $9
Writing Tools: 50 Essential Strategies For Every Writer by Roy Peter Clark
If you’re gonna be a persuasive writer you need to learn how to write, right? I’ll assume you know the basics but this book gives you plenty of tips to add power to your writing. I keep this book handy and refer to it often. This currently sells for $13 on Amazon. You can get the Kindle version a bit cheaper but I suggest getting the paperback version so you can keep it handy.
The Persuasion Bullet Blueprint by Barry Davret
How could I not include something by myself? I’m worthy of a little love. Bullet writing is the most important skill you can develop as a copywriter or persuasive writer. You can get it free on my website. http://writtenpersuasion.com